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Verescence Lends Expertise to Valentino Beauty

Produces glass bottles for the feminine fragrance, Voce Viva.

By: Beauty Packaging Staff

L’Oréal called on Verescence’s glass expertise to produce the 30ml and 100ml bottles of Valentino Beauty’s new feminine fragrance, Voce Viva.
 
With its square section, the Voce Viva bottle fits into the codes of the Italian fashion house: “Color, Cool, Couture.” The unique silhouette of the bottle, notched on the sides, embodies the “Rockstud” symbol of Maison Valentino.
 
“The Voce Viva bottle required all the glass-making expertise of our French glass manufacturing site in Mers-les-Bains. The bottle combines flat shoulders and a homogeneous distribution of glass with two inverted studs pointing towards the inside of the bottle on more than 10mm,” explained Samuel Joachim, director of innovation.
 
The bottle was fire finished to accentuate its brightness while maintaining sharp edges.

Learn more about the fragrance, which will be represented by Lady Gaga, here.

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